Het blijft een treffend artikel 'Picture perfect' over de attentie waarde van raamtekeningen. Geschreven door Lyndsey Dennis via Retail Focus.
'Illustrations help retailers engage with customers on a more personal and often humorous basis, and being bespoke can make them stand out from competition.'
'Lots of stores use cheap stock vector illustrations, or blown up photos from their look books, but commissioned illustration offers bespoke artwork. This allows brands to demonstrate their creativity and tap into the trend for the handmade, unique and artist-led. It allows clients to really stand apart from their competitors and create a buzz for the space, particularly when paired with a live art element and social media campaign.'